Mahindra the name of its upcoming unveiling occasion “Born Electric” is a method to tell the world that the electric SUVs will be built on skateboards, not being models of internal combustion engine-powered vehicles as it is for all models of Tata Motors’ currently sold EVs
However, despite Mahindra Electric being an early player in the electric vehicle market with its E2O (pictured) along with the models e-Verito (both discontinue) Mahindra has been noticeably absent from the EV arena over the past couple of years, as competitors like Tata Motors have taken a significant lead in the market for EVs.
A month before when Mahindra & Mahindra is set to launch its brand-new line made up of electrical vehicles (EVs) Mahindra & Mahindra’s not yet named electric passenger vehicle subsidiary has recently received an investment worth Rs.
1,925 crores by British International Investment, with the UK-based investment impactor getting a 2.75-4.76 percent share in the company that makes EVs.
At the beginning of this year, much was revealed about Mahindra’sEV plans, other than that the company was planning to stick to the sport-utility vehicle (SUV) particularity, even within the EV realm, and has 16 electric models planned to be released (across commercial and private vehicle ranges) in 2027.
Of these, it’s the XUV400 which the brand hopes to first launch, having recently announced that it would be launched in September of this year.
In the meantime, Mahindra has kept our interest awake with an announcement video teaser for the coming EV debut on August 15th as a traditional time for its launch company.
Mahindra is naming its forthcoming unveiling celebration “Born Electric” as a method to inform the public that its electric vehicles will be built upon skateboards, instead of being the derivatives of internal combustion engines-powered vehicles or ICE platforms that are retrofitted to an EV platform, as is the case for the majority models of Tata Motors’ currently sold EVs.
However, the initial Mahindra EV to be launched with the name of XUV400 will be built on an ICE car, that of the Ssangyong Tivoli.
The VW collab
Contrary to Tata Motors, Mahindra has decided to not develop its EV skateboard platform internally.
Instead, the company has joined forces along with Volkswagen AG and has signed an agreement with the German automobile maker to procure components such as batteries, electric motors, and the chassis design from Volkswagen’s MEB (modular electronic drive matrix) platform.
